It is agreed all over the world that the textile industry is a significant contributor to pollution. Almost “2000” different types of chemicals used in the industry consume as well as contaminate freshwater. In legacy pollution sites, untreated wastewater from the chemical dye industry is being directly dumped into surface water. It is estimated that textile dyeing contributes to up to 20 percent of water pollution by swapping natural dyes with synthetic dyes, you are choosing a cleaner alternative while staying connected to nature!

Did you know? 100 billion modules of clothing are made every year with the tremendous cost of raw material and industry process, which really is a challenge to the environmental factors. However, we believe in working with nature to eliminate the ferocious process to destroy our living habitat. Our focus is to support spheres of sustainability- society, economy, and environment. After all, our nature has given us all the resources to work with; all we need is to look for bits and pieces!.

Top pollutants such as lead, chromium, and cadmium are an integral part of chemical dyes. Other pollutant includes nitrates, chlorine compounds, mercury, arsenic, nickel, cobalt, and sulphur. Lead produces developmental and neurological damage in children, cardiovascular diseases in adults. However, natural dyes bypass the production process it takes to create synthetic dyes-yet another reason why Natural dyes are infinitely better for the environment.

Since natural dyes are extracted from fruits, flowers, and plants, they are much better for use around humans! Natural dyes are a magic concoction of biodegradable, non-toxic, non-allergic vibrant colors with antimicrobial properties- making them safer for kids in particular! Another interesting advantage- They provide higher UV absorption-which means that by wearing naturally dyed clothes, you are able to protect your skin more from the sun’s harmful rays!